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Decorative headings
Headings capitalize every main word, and headings or list items carry emojis or arrows (→) as decoration. A horizontal rule sits between every section, or the document opens with a top-level heading that repeats its own title. Use sentence case, remove the decoration and the rules, and let the title stand once.
Before and after.
Before
## Strategic Negotiations And Global Partnerships
After
## Strategic negotiations and global partnerships
Before
🚀 **Launch Phase:** The product launches in Q3 💡 **Key Insight:** Users prefer simplicity
After
The product launches in Q3. User research showed a preference for simplicity.
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